To help boost patient numbers and expand and grow your dental practice it is important that you have a good patient attraction system in place which works effectively to find new patients 24 hours a day, 7 days a week, whilst you focus on looking after your patients’ dental needs.
Digital marketing for attracting patients
A good patient attraction system is made up of effective dental marketing which is directed at your target audience or people in your area who are looking to address their dental needs. Digital marketing is the most effective tool for dental marketing in this era of the world wide web. Most people look to the internet to help them find out more about healthcare services such as dental treatments and if you do not have a strong online presence where potential patients can find out more about you and the services that you offer, it is likely that you will be losing patients to your competitors. Digital marketing can be a complicated maze to navigate successfully and it is no longer sufficient to have a stand-alone dental website.
SEO for attracting a wider audience
A good patient attraction system is made up of an appealing dental website which is backed up by strong search engine optimisation or SEO which helps potential patients find the website when they are searching for their dental needs. Good SEO is key for a strong online presence. It enables the search engines to recognise that you are a good website and that you have the answers that its searchers are looking for and thereby places your website high up in the search results page for dental searches in your area. Almost 90% of online searches are carried out on Google, the world’s busiest search engine and therefore it is important that you focus on making your stamp on Google SERPs to enable you to be seen by a wide audience. Yahoo and Bing are other search engines of interest, but it is important that you learn the techniques and strategies which are required to impress Google if you are going to help boost the success of your business.
To help maintain your website and good SEO you need to speak to a digital dental marketing team who can take care of marketing your dental practice, whilst you focus on other aspects of your business including looking after your patients’ dental needs. This is because digital marketing requires maintenance and regular updates to make sure that it is relevant and in keeping with current trends, so that your patient attraction system continues to be successful and stirs up interest amongst potential patients.
A good marketing team will update your website with relevant and interesting on-site articles and individually tailored blogs on a monthly basis, to help attract and retain the attention of potential patients. Your site should educate them on the importance of good oral health and regular visits to the dentist, as well as encourage them to consider the treatments and procedures that you are able to offer.